Relationship Manager – Youth Banking

Equity Bank Limited is a Kenyan bank incorporated under the Companies Act Cap 486 and licensed under the Kenya Banking Act (Chapter 488). It offers retail banking, microfinance, and related financial services to its customers.

The Relationship Manager for Youth Banking is tasked with leading the expansion and development of the youth banking segment. This involves increasing customer acquisition, deepening primary banking relationships, and boosting digital adoption among young clients. The role requires establishing strategic partnerships within youth-focused ecosystems, providing relevant financial products, and fostering sustainable growth in deposits, quality lending, and overall revenue. Additionally, the manager ensures young customers receive support throughout their financial journey while maintaining strong portfolio quality, adhering to responsible banking practices, and delivering excellent customer experience.

1. Develop and implement strategies to acquire, activate, and grow the youth banking portfolio, building sustainable primary banking relationships and deposit growth.
2. Drive customer engagement, retention, and relationship deepening through tailored banking solutions that meet the evolving financial needs of young customers.
3. Accelerate digital onboarding, adoption, and active usage of mobile banking, wallets, and self-service channels through targeted campaigns and customer engagement.
4. Promote responsible lending to young entrepreneurs, creators, and gig economy participants, ensuring sustainable portfolio growth within approved credit policies and risk appetite.
5. Build strategic relationships across the creator economy, entertainment, sports, entrepreneurship, and technology ecosystems to expand market reach and unlock new business opportunities.
6. Develop initiatives that convert youth income streams into sustainable deposits, transaction flows, and primary banking relationships.
7. Drive the uptake of cards, bancassurance, savings, investments, and other relevant financial solutions to deepen relationships and grow non-funded income.
8. Establish customer lifecycle strategies that support the progression of youth customers into broader retail, SME, and mainstream banking propositions as their financial needs and earning capacity evolve.
9. Build the capacity of branch teams and Relationship Managers through targeted coaching, product knowledge, and sales enablement to strengthen youth customer acquisition, engagement, and portfolio growth.
10. Ensure responsible customer acquisition and portfolio growth by adhering to KYC, credit, fraud prevention, consumer protection, and conduct requirements, while maintaining portfolio quality.

1. Bachelor’s degree in business management, Finance, Commerce, Marketing, or a related field.
2. Relevant professional qualification(s) in banking or financial services.
3. 6 to 8 years of experience in retail, SME, or relationship banking, with exposure to youth, digital, or creative sectors being an added advantage.
4. Proven track record in relationship management within retail, SME, or business banking, demonstrating deposit and lending growth.
5. Fluency in digital banking and a data-driven approach to portfolio management.
6. Strong credit judgment for SME and non-traditional income profiles.
7. Experience in coaching, influencing, and executing campaigns across a branch network.
8. Understanding of the youth, creator, and gig economy.
9. Strong retail, SME, and relationship banking product knowledge.
10. Expertise in credit judgment and portfolio quality management for non-traditional income profiles.
11. Proficiency in digital banking adoption and customer lifecycle management.
12. Demonstrated sales leadership, coaching, and branch enablement skills.
13. Customer-centric mindset with a strong results orientation.
14. Ability to influence and collaborate effectively across branches, Credit, Risk, and Digital teams.
15. A Master’s degree in business management, Finance, Commerce, Marketing, or a related field is a plus.
16. Membership in a recognized professional body relevant to banking, insurance, or financial services is a plus.