Trade Development Representative (TDR)

HCS Affiliates Group is a human resources and management consultancy organization headquartered in Nairobi, Kenya. They are recruiting on behalf of their client, a leading telecommunications provider.

The primary objective of the Trade Development Representative is to conduct regular channel visitations to enhance retailer understanding and engagement with SIMs and float products. The role also focuses on maintaining strong visibility and merchandising standards at the point of purchase for both SSOs and T-Kash agents.

1. Effectively identify, recruit, and manage agents, specifically targeting mobile money outlets and high-traffic retail stores.
2. Visit SSOs and agents regularly following agreed-upon route plans.
3. Provide all necessary business tools for transactions at SSO and agent outlets and train them on relevant processes.
4. Deliver Anti-Money Laundering (AML) training to agents and Know Your Customer (KYC) process training related to SIM registration to SSOs.
5. Monitor and enforce a 1.5x stock rule for agents, ensuring SSOs have adequate SIM stock for new registrations and activations.
6. Develop and maintain merchandising standards by providing materials at SSOs and agent outlets.

1. A Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
2. At least 1 year of experience in a sales and distribution role, preferably within the FMCG or Telco sectors.
3. Strong customer focus.
4. Excellent influencing and negotiation skills.
5. Proven ability to network and build partnerships.
6. Good analytical thinking skills.