Marketing Internship

British American Tobacco (BAT) Kenya PLC is a subsidiary of a leading multinational tobacco company, founded in 1907 and based in Nairobi, Kenya, operating in the manufacturing sector.

The Marketing Internship at British American Tobacco (BAT) Kenya PLC involves supporting the implementation of trade marketing and distribution plans to achieve company objectives in volume and value share, numeric and weighted distribution for drive brands. Interns will assist in achieving trade coverage, visit frequency, and outlet visit plans to maximize route effectiveness. They will also help establish strong relationships with partners like distributors, trade, and retailers to gain support and loyalty, while enhancing understanding of the trading environment. The role encourages innovation by exploring new approaches and promoting change through effective solutions. Interns will support ensuring territory volume and distribution objectives are met across trade channels and outlet types, maximizing availability in line with brand strategies. Additionally, they will assist in maintaining optimal stock levels, product quality, and freshness through stock management, trade orientation, and reporting supply chain issues. The role also includes planning, preparing for, and participating in team events and programs, and providing relief for Regional Trade Teams as needed.

1. Learn and assist in executing trade marketing and distribution strategies to meet company goals for volume, value share, and brand distribution.
2. Support efforts to achieve trade coverage, visit frequency, and outlet visit plans for maximum route efficiency.
3. Help build strong working relationships with partners such as distributors, trade, and retailers to foster support and loyalty.
4. Contribute to innovation by exploring new methods and promoting change through effective solutions.
5. Provide support in ensuring that territory volume and distribution targets for company brands are met across all channels.
6. Assist with activities to ensure optimal stock levels, product quality, and freshness through effective stock management and reporting.
7. Participate in the planning and preparation of team events and programs.
8. Provide relief for Regional Trade Teams when required.

1. Ability to communicate and write effectively in English.
2. Proficiency in a local language is advantageous.
3. Excellent communication, selling, problem-solving, and negotiation skills.
4. Strong data analysis skills combined with excellent organizational and planning abilities.
5. Hold a Bachelor’s degree in Marketing, Commerce, or a related field.
6. Possess a valid driver’s license with at least two years of driving experience.
7. Be driven, ambitious, and eager to learn.