Sales Executive

HCS Affiliates Group, a human resources and management consultancy based in Nairobi, Kenya, is recruiting on behalf of their client, Ketepa. Ketepa is a well-known brand in the FMCG sector.

The Sales Executive will be responsible for achieving sales, marketing, availability, and visibility targets within their designated territory. This involves executing sales, marketing, and trade program activities under the guidance of the Area Sales Manager. Key responsibilities include ensuring product availability, volume, and customer pricing are met, regularly updating customer databases, ensuring customer satisfaction, adhering to credit control policies, and managing company resources effectively. The role also involves analyzing and suggesting improvements to marketing systems, identifying and minimizing commercial risks, and providing market intelligence reports on competitor activities.

1. Achieve volume, brand mix, availability, visibility, and customer price targets.
2. Ensure objectives for product availability, volume, and customer pricing are met.
3. Regularly update the customer database with area customer information and manage stock rotation.
4. Ensure high levels of customer satisfaction within the territory.
5. Adhere to internal credit control systems and policies.
6. Manage and maximize the utilization of assigned company resources.
7. Analyze marketing systems and provide suggestions to the Area Sales Manager.
8. Identify, monitor, and mitigate commercial risks.
9. Provide market intelligence reports on competitor activities.
10. Develop key market shareholding.
11. Attain monthly sales targets.
12. Ensure customer satisfaction in the designated area.
13. Gather, analyze, and maximize potential growth areas.
14. Effectively utilize assigned company resources.
15. Maintain effective cost exposure and control.

1. Diploma in Sales and Marketing or a Business-related field.
2. Bachelor’s degree in Marketing or a Business-related field is an added advantage.
3. Minimum of two (2) years of sales experience, preferably in the FMCG sector.
4. Proficiency in computer usage.
5. Demonstrated knowledge of basic brands.
6. Strong selling and negotiation skills.
7. Good written and oral reporting skills.
8. Valid driving license with proven driving experience.