Sales and Marketing Coordinator

Optiquase Limited is a leading animal feeds manufacturing company in East Africa under the brand name of High Ranch Feeds, headquartered in Nairobi, Kenya. The company is known for quality animal feeds in Dairy, Poultry, Dog and Swine feeds all aimed at faster growth and high yields.

The Sales and Marketing Coordinator will be responsible for actively driving sales and expanding the company's market presence within the animal feed industry. This involves identifying and pursuing new business opportunities, growing the customer base, and increasing market share. The role also includes developing new markets, expanding distribution channels, and enhancing market penetration. The coordinator will engage with customers through sales visits, negotiate deals, and build strong relationships to ensure customer retention. Key duties involve developing and implementing sales and marketing plans, organizing promotional activities, and devising customer acquisition strategies. The position requires supervising the sales and marketing team, offering guidance to help them meet individual and collective targets. Monitoring sales performance, tracking progress against objectives, and preparing regular sales reports and forecasts are also crucial. Furthermore, the coordinator will conduct market research, analyze customer needs, competitor activities, and industry trends to pinpoint growth opportunities. Collaboration with internal teams is essential to improve product positioning, enhance customer experience, and boost overall sales performance.

1. Actively identify and pursue new business opportunities, acquire customers, and grow sales to achieve set targets.
2. Develop new markets, expand distribution channels, and increase market penetration and the company’s market share.
3. Engage customers, conduct sales visits, negotiate, and build strong relationships to drive customer retention.
4. Develop and implement sales and marketing plans, promotional activities, and customer acquisition strategies.
5. Supervise the sales and marketing team, providing guidance to achieve individual and team targets.
6. Monitor sales performance, track progress against targets, and prepare regular sales reports and forecasts.
7. Conduct market research and analyze customer needs, competitor activities, and industry trends to identify growth opportunities.
8. Collaborate with internal teams to improve product positioning, customer experience, and overall sales performance.

1. Hold a Diploma or Bachelor's Degree in Sales and Marketing or a related field.
2. Possess a minimum of 3 years of experience in Sales and Marketing, including supervisory experience.
3. Be proficient in CRM systems and sales reporting tools.
4. Demonstrate the ability to work independently and deliver measurable results.
5. An understanding of the animal feed market is an added advantage.
6. Possess strong analytical skills to identify market trends, customer needs, and business opportunities.
7. Exhibit excellent communication, negotiation, organizational, and relationship management skills.
8. Be results-oriented, proactive, adaptable, and collaborative, with the ability to lead teams.
9. Have a proven track record of achieving and exceeding sales targets.