Integrated Connections & MarTech Executive

Safaricom PLC is a leading telecommunications company in Kenya, established in 1997 and headquartered in Nairobi. It operates across various sectors, providing innovative communication solutions.

The Integrated Connections & MarTech Executive is an entry-level specialist at Safaricom, tasked with assisting in the implementation of integrated brand connections, omnichannel media, and marketing technology initiatives for Consumer Business campaigns. This role involves working closely with various internal teams like Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance, and external agency partners. Key responsibilities include coordinating campaign inputs, monitoring delivery actions, aiding media execution, managing campaign governance, and compiling performance reports. The executive will also support channel planning, campaign setup, audience coordination, MarTech adoption, reporting, and documentation to ensure that integrated connection plans are executed precisely, punctually, and in adherence to brand, customer, data privacy, and governance standards. The position requires strong execution skills, analytical thinking, attention to detail, effective stakeholder coordination, and practical experience in integrated media, digital marketing, MarTech tools, and campaign performance management, typically acquired over 3 to 5 years.

1. Assist in translating omnichannel media strategies into actionable execution plans across various channels.
2. Prepare campaign trackers, briefs, and checklists to ensure timely delivery across traditional, digital, and owned media.
3. Compile audience, channel, and performance data to inform media mix and campaign prioritization.
4. Support campaign performance tracking, attribution, post-campaign reviews, and reporting.
5. Monitor key metrics like reach, engagement, conversion, ROMI, and CAC, escalating insights and anomalies.
6. Maintain dashboards, reports, and campaign documentation for optimization.
7. Collaborate with CVM, Data, and Technology teams on audience segmentation, campaign rules, and personalization.
8. Aid in campaign setup, quality checks, and coordination for personalized, data-driven campaigns.
9. Ensure precision targeting in digital campaigns while adhering to privacy and governance.
10. Coordinate campaign delivery tasks across brand, segment, product, CVM, and digital journeys.
11. Track actions across awareness, consideration, and conversion stages, providing updates on progress and risks.
12. Support test-and-learn initiatives by consolidating campaign results and recommending next steps.
13. Manage daily agency and partner follow-ups, ensuring deliverables meet briefs and quality standards.
14. Maintain status trackers, meeting notes, and action logs for agency and partner activities.
15. Escalate risks, delays, and performance issues to management.
16. Support MarTech roadmap execution, CDP adoption, and customer identity use cases.
17. Assist in translating campaign requirements into platform briefs and orchestration rules.
18. Support consent checks, data quality controls, and campaign QA to protect customer trust.
19. Coordinate inputs and actions across various internal departments and agency partners.
20. Prepare meeting notes, status updates, and issue logs to ensure alignment and execution.
21. Support governance routines by maintaining documentation and approval records.

1. Hold a Bachelor’s degree in Business, Marketing, Communications, Data Analytics, Computer Science, or a related discipline.
2. Possess 3–5 years of relevant experience in areas such as brand management, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations, or commercial campaign delivery.
3. Demonstrate practical experience in media planning, digital campaign execution, performance reporting, audience segmentation, and marketing technology tools.
4. Have working knowledge of key campaign performance metrics, including reach, engagement, conversion, ROMI, CAC, and brand indicators.
5. Desirable: Exposure to Customer Data Platforms (CDP), marketing automation tools, analytics platforms, or similar campaign technology.
6. Capable of coordinating stakeholders, agencies, and internal teams, maintaining precise documentation, and ensuring timely delivery.
7. Advantageous: Experience within the telecom, fintech, digital ecosystems, or large consumer-facing sectors.