Social Media Operations Specialist

The Social Media Operations Specialist will be responsible for the daily management and content distribution for assigned digital platforms, brand channels, or specific content verticals. Adhering to company standard operating procedures, the role encompasses planning content topics, coordinating content creation, publishing posts, engaging with online communities, meticulously logging leads, and reporting on performance data. A primary objective is to generate leads for the company's property sales, rental, and accounting service businesses.

1. Conduct content research, draft topics, scripts, captions, subtitles, and design covers, then schedule posts and repurpose content across platforms according to weekly plans.
2. Manage designated brand accounts or business line content, specializing in areas like content planning, account publishing, community management, video production, or data analysis and reporting.
3. Collaborate with video production teams, providing shot lists, scene requirements, and voice-over scripts; candidates with short video shooting and editing skills will undertake relevant production tasks.
4. Thoroughly verify platforms, brand standards, factual accuracy, price validity, landing links, calls to action (CTAs), Content IDs, and UTM parameters before publishing any content.
5. Monitor comments, direct messages, and WhatsApp inquiries based on a shift roster, ensuring a first response within five working minutes during business hours, recording client demands, and promptly handing over leads.
6. Log client information and traffic sources into the CRM system following internal processes, avoiding unauthorized lead transfers or reassignment; property sales leads go to the sales team, rental leads to rental operations, and accounting inquiries to the accounting team.
7. Track content performance at 24-hour and 7-day intervals post-publication, analyzing views, watch time, engagement, follower growth, link clicks, inquiries, and qualified lead outcomes.
8. Submit daily progress updates, including completed tasks, pending delays requiring support, and next-day work plans, and provide compiled post links and performance summaries weekly.
9. Comply with rules regarding account access permissions, media copyright, client data privacy, and brand guidelines, refraining from publishing unvalidated investment returns, pricing, property availability, service promises, or legal/tax advice.

1. Demonstrated hands-on experience in social media account management, content creation, short video production, or community management, with an accessible portfolio or live account examples.
2. Proficiency with at least two major platforms such as TikTok, Instagram, Facebook, and YouTube, with the ability to adapt captions and video formats to platform algorithms and audience preferences.
3. Strong written, reading, and conversational English skills for daily work; Kiswahili language ability is highly preferred, and Mandarin is an advantage.
4. Skilled in creative tools like CapCut, Canva, or similar, with practical short video shooting and editing experience being a significant plus.
5. Possess a strong sense of accountability, fast execution capabilities, the ability to deliver collaborative multi-person tasks on schedule, and a willingness to adapt content strategies based on performance data.
6. Prior content creation experience within the real estate, property rental, investment, accounting, or local consumer service industries is preferred.