Sales Manager

PAC Advisors is a leading advisory firm with extensive experience and expertise in supporting African SMEs and Corporate Institutions. They offer a comprehensive range of integrated and innovative business advisory services, including strategic planning, human capital advisory, training and development, and financial and accounting advisory.

The Sales Manager will be responsible for creating and implementing sales strategies to meet revenue goals for both hotel and serviced apartment offerings. This includes identifying and acquiring new clients from multinational corporations, diplomatic missions, government bodies, NGOs, MICE (Meetings, Incentives, Conferences, and Exhibitions), luxury leisure, and extended-stay relocation markets. The manager will also cultivate strong relationships with key accounts, luxury travel consortia, Destination Management Companies (DMCs), relocation agents, embassies, and tour operators. A core part of the role is to boost room bookings, long-stay apartment occupancy, conference, banqueting, and overall property revenue.

1. Develop and implement sales strategies to achieve revenue targets for hotel and serviced apartment portfolios.
2. Identify and secure new business from multinational corporate, diplomatic, government, NGO, MICE, luxury leisure, and extended-stay relocation markets.
3. Build and maintain strong relationships with key accounts, luxury travel consortia, DMCs, relocation agents, embassies, and tour operators.
4. Drive room bookings, long-stay apartment occupancy, conference, banqueting, and overall property revenue.
5. Prepare proposals, quotations, and negotiate corporate, consortia, and long-stay rate agreements and contracts.
6. Conduct client visits, sales calls, site inspections, and familiarization tours to a 5-star presentation standard.
7. Monitor luxury market trends, competitor performance, and emerging business opportunities.
8. Collaborate with Marketing, Revenue, and Operations teams to enhance brand visibility and ensure luxury service delivery.
9. Represent the brand at international travel trade shows, luxury showcases, exhibitions, and high-profile networking events.
10. Maintain sales records in the CRM, prepare management reports, and monitor performance against budget and forecast.
11. Lead, coach, and motivate the sales team to achieve objectives and uphold brand service expectations.
12. Ensure exceptional guest and client relations, personalized follow-up, and repeat business from key accounts.

1. Hold a Bachelor’s degree in Sales & Marketing, Hospitality Management, Business Administration, or a related field.
2. Possess at least 5 years of sales experience within a 5-star hotel, luxury serviced apartment, or comparable upscale hospitality brand, with a minimum of 2 years in a supervisory or managerial capacity.
3. Demonstrate a proven track record of meeting or exceeding sales and revenue targets in a luxury or upper-upscale property.
4. Have an established network of blue-chip corporate, diplomatic, MICE, relocation, and luxury travel trade contacts in Kenya and the region.
5. Exhibit a strong understanding of revenue concepts such as occupancy, ADR, RevPAR, market share, and length-of-stay mix for both rooms and apartments.
6. Be proficient in Microsoft Office and have working experience with CRM and hotel property management systems (e.g., Opera, Delphi, or similar).
7. A professional qualification in Sales or Marketing (e.g., CIM, MSK) is an advantage.
8. Exposure to international luxury brand standards, long-stay/serviced apartment sales, or pre-opening experience is an advantage.