Marketing and Events Manager

DIB Bank Kenya Limited, founded in 2017, is a banking and financial services institution based in Nairobi, Kenya. It focuses on Islamic banking propositions for retail consumers, corporate clients, and the business community.

The Marketing and Events Manager at DIB Bank Kenya Limited is tasked with enhancing the bank's brand presence and commercial success within the Kenyan market. This position involves developing and executing an integrated marketing strategy that aligns with the bank's growth objectives, specifically focusing on deposit mobilization, corporate banking, trade finance, and community engagement. The manager is responsible for creating impactful, channel-appropriate marketing campaigns that not only raise awareness but also attract new customers and cultivate strong brand loyalty. The ultimate goal is to ensure DIB Kenya is not just recognized but preferred, with its Islamic banking offerings clearly understood and valued by retail consumers, corporate clients, and the broader business community.

1. Own and enforce DIB Kenya’s Brand Identity System, ensuring consistency across all communications and touchpoints.
2. Conduct annual brand health assessments to measure awareness, preference, and Net Promoter Score, using insights for strategy.
3. Lead the development and maintenance of brand guidelines and train internal stakeholders on correct brand application.
4. Oversee all physical brand touchpoints, including branch branding, ATMs, uniforms, and office environments.
5. Develop the annual Integrated Marketing Plan, covering campaigns, channels, budgets, and KPIs aligned with commercial and strategic priorities.
6. Conduct market research, consumer insights analysis, and competitive intelligence to refine marketing strategy.
7. Define and maintain the bank’s audience segmentation framework with specific strategies for various client groups.
8. Develop and maintain a product marketing framework, ensuring clear positioning, messaging, and go-to-market plans for all products.
9. Design and manage integrated marketing campaigns across above-the-line, below-the-line, and digital channels.
10. Lead campaign brief development, creative direction, and execution timelines, coordinating with internal and external teams.
11. Manage seasonal and Islamic calendar campaigns, as well as relevant Kenyan national celebrations.
12. Track and report on campaign performance, measuring reach, engagement, lead generation, and ROI against targets.
13. Manage the localization of DIB Group global campaigns for the Kenyan market.
14. Oversee DIB Kenya’s digital marketing strategy, including website, social media, email marketing, SEO, and paid digital advertising.
15. Manage relationships with digital platforms like Meta, LinkedIn, Google, and TikTok for targeted and optimized campaigns.
16. Review and approve all digital content to ensure brand standards and business objectives are met.
17. Lead the development of marketing automation capabilities, including CRM-linked email journeys and lead nurturing.
18. Develop and manage DIB Kenya’s annual events calendar, covering corporate events, community activations, product launches, and sponsorships.
19. Oversee end-to-end event management from concept to post-event reporting.
20. Manage DIB Kenya’s sponsorship portfolio, evaluating proposals and maximizing brand value.
21. Coordinate the bank’s participation in industry conferences, trade shows, and Islamic finance forums.
22. Develop and manage the annual marketing budget, ensuring alignment with strategic priorities and measurable ROI.
23. Maintain monthly budget tracking and provide transparent reporting on utilization, forecasts, and variances.
24. Optimize marketing spend by reviewing channel performance and reallocating budget to high-performing activities.
25. Manage all procurement and vendor management processes for marketing suppliers, ensuring value and compliance.
26. Manage DIB Kenya’s roster of creative, digital, and media agencies, ensuring clear briefs and high-quality deliverables.
27. Lead agency selection and pitching processes in collaboration with the Head of Marketing and Procurement.
28. Conduct regular agency performance reviews and manage agency contracts.
29. Build an efficient agency model that complements in-house capabilities.
30. Lead, develop, and inspire direct reports by setting clear objectives, providing feedback, and creating growth opportunities.
31. Foster a high-performance creative and digital team culture focused on quality, speed, innovation, and accountability.
32. Conduct quarterly performance reviews and annual development conversations for direct reports.
33. Identify skills gaps and manage training and development plans to address them.

1. Minimum bachelor’s degree in Marketing or a related Business discipline from a recognized university.
2. Chartered Institute of Marketing (CIM) qualification or membership.
3. Master’s degree in marketing or business management is a plus.
4. Required skills in integrated marketing campaign management across ATL, BTL, and digital channels.
5. Required skills in brand identity management and brand architecture.
6. Required skills in digital marketing, including paid social, SEO, email marketing, and performance analytics.
7. Required skills in budget development and financial management of marketing spend.
8. Required skills in agency briefing, management, and performance evaluation.
9. Preferred familiarity with Islamic calendar marketing and Halal marketing principles.
10. Preferred familiarity with marketing automation and CRM platforms.
11. Minimum 7 years of experience in marketing, brand, and events management, or a related field, with at least 3 years at a management level.
12. Minimum 3 years of experience in financial services, banking, or a regulated industry.
13. Demonstrable track record of managing a brand identity system and producing brand guidelines.
14. Proven experience managing marketing budgets and delivering measurable return on investment.
15. Experience managing external creative and digital agencies from brief to delivery.
16. Ability to define, manage, and continuously evolve a bank brand across all touchpoints.
17. End-to-end campaign management from strategy through to results reporting.
18. Hands-on proficiency across social media advertising, SEO, email marketing, and analytics platforms.
19. Ability to connect marketing activity to business outcomes and articulate marketing ROI clearly.
20. Experience managing, developing, and holding accountable a small creative and digital team.
21. Takes personal ownership of marketing outcomes and demonstrates professionalism.
22. Treats the DIB Kenya brand as a personal responsibility, ensuring consistency and high-quality standards.
23. Approaches every campaign with a deep understanding of the target audience's needs, language, and cultural context.
24. Continuously explores new marketing channels, creative formats, and audience engagement approaches, bringing global best practice to Kenya.
25. Demonstrates deep respect for Islamic values, Muslim consumers, and the diversity of DIB Kenya’s customer and stakeholder universe.
26. Collaborates effectively with business units, understanding marketing's role in serving the bank’s commercial objectives.