Business Development Manager (Financial Services)

Busha Digital LTD is a leading African digital asset platform focused on onboarding millions of Africans into the crypto economy. They build software and services to enable users to experience a blockchain-enabled financial future, prioritizing customer experience.

The Business Development Manager will be responsible for achieving revenue growth targets by acquiring and managing high-value customers, institutional clients, and strategic partners. This role is ideal for professionals with a background in banking sales, relationship management, corporate banking, wealth management, or financial advisory who are seeking to transition into a dynamic fintech environment. The successful candidate will manage the entire sales cycle, from initial prospecting and relationship building to deal closure and subsequent account expansion.

1. Identify, prospect, and acquire new customers across retail, high-net-worth individuals (HNIs), small and medium-sized enterprises (SMEs), and institutional segments.
2. Develop and implement sales strategies to meet and exceed revenue targets.
3. Manage end-to-end sales cycles, including lead generation, pitching, negotiation, and closing deals.
4. Utilize experience from banking or financial institutions to identify new market opportunities.
5. Convert existing financial services relationships into active Busha users.
6. Formulate and execute business development strategies to boost user acquisition, transaction volume, and revenue.
7. Identify new market opportunities and create entry strategies for crypto, FX, and cross-border payments.
8. Expand Busha’s market presence by developing business cases for new markets and product lines.
9. Build and maintain relationships with financial institutions, payment service providers, and key fintech/crypto stakeholders.
10. Negotiate and onboard large volume traders and enterprise partners.
11. Identify and secure partnerships with banks, remittance providers, and FX liquidity partners to enhance Busha’s service offerings.
12. Support the development of go-to-market strategies, including prioritized client and solution opportunities, revenue projections, and market engagement plans.
13. Lead initiatives to drive revenue growth through high-value B2B partnerships and institutional onboarding.
14. Use data-driven insights to evaluate and refine business development efforts.
15. Collaborate closely with legal and compliance teams to ensure all business development initiatives adhere to regulatory requirements.
16. Develop a robust project pipeline, drive conversions over time, and secure sustained revenue growth.
17. Identify and attend relevant industry events and speaking engagements.
18. Stay informed about industry trends, regulatory changes, and competitor strategies to maintain Busha's competitive edge.

1. 3–7 years of experience in sales, business development, or relationship management within commercial/retail banking, corporate banking, wealth management, financial advisory, fintech, or general financial services.
2. Established connections with banks, payment service providers (PSPs), and FX liquidity providers.
3. Familiarity with compliance, Anti-Money Laundering (AML) policies, and global crypto/FX regulations.
4. Proven track record of closing high-value partnerships and driving B2B sales.
5. Experience as a Relationship Manager, Business Development Officer, Account Manager, or Sales professional.
6. A strong client portfolio or professional network.
7. Comfortable selling regulated financial products.
8. Demonstrated history of meeting or exceeding revenue targets.
9. Confidence in engaging with senior decision-makers.
10. (Nice to Have) Experience selling financial, investment, or technology-enabled products.
11. (Nice to Have) Existing network within banks, financial institutions, or corporate organizations.
12. (Nice to Have) Knowledge or interest in fintech, digital assets, or emerging financial technologies.