Direct Sales Representative – Personal Banking

Housing Finance Company of Kenya is a premier mortgage finance institution, licensed under the Banking Act, with significant ownership by CDC and the Government of Kenya. Its primary objective is to promote thrift and home ownership by providing lending services.

The Direct Sales Representative for Personal Banking is responsible for driving growth in the retail banking sector by aggressively selling consumer products, including new customer acquisitions, focus accounts, and mobilizing loans and deposits. The role involves strategic sales planning, daily activity tracking, and reporting to branch management. It also requires identifying business opportunities within the branch's vicinity, conducting presentations to various prospects, and engaging with customers to understand their needs and offer suitable financial products.

1. Sell consumer products such as new accounts, loans, and deposits.
2. Plan and track daily sales activities, reporting to branch management and sales team leader.
3. Map and scope business opportunities within the branch's area, coordinating with management for sales activations.
4. Deliver presentations to individual prospects, schemes, and business owners.
5. Conduct customer interviews and interactions both at the branch and their workplaces to understand needs and offer appropriate products.

1. Minimum of 2 years of experience in banking and financial services.
2. Bachelor's Degree in a business-related field from a recognized institution.
3. Strong communication and presentation skills.
4. Good coordination and analytical skills.
5. Excellent interpersonal, negotiation, and selling skills.
6. Computer literacy, including MS Office Suite.
7. Self-driven, confident, and a person of integrity.
8. Ability to drive change and innovation with a strong desire to excel.
9. Capable of delivering business targets with minimal supervision.
10. Flexible and willing to travel on short notice.
11. Leadership and management skills are an added advantage.