Head of Marketing - Shared Services

Platcorp is a group of impact investment companies, primarily non-bank lending businesses operating in Kenya, Uganda, Tanzania, Zambia, and The Caribbean. They focus on fintech solutions and sustainability, offering microfinance products and related services, including business and MSME financing and tailored insurance.

This senior leadership position involves leading the marketing strategy for subsidiary brands, ensuring alignment with Group business goals and translating the Group’s vision into actionable marketing plans across various brands, products, and regions. The role requires deep insight into market trends, growth opportunities, and the competitive landscape, with performance measured against clear marketing goals and KPIs. The Head of Marketing acts as the custodian of the brand portfolio, defining differentiated positions for each brand and ensuring consistent communication across all businesses and markets while protecting the organization's brand reputation. They will direct the central digital communications strategy, ensuring subsidiary digital content aligns with corporate marketing and continuously improving digital performance through analytics and audience insight. The role also covers media relations for brand and product matters, including engagement with journalists, influencers, and partners for product launches and campaigns. Furthermore, the Head is accountable for the quality, accuracy, and consistency of customer-facing marketing content across the Group, including publications, case studies, newsletters, and videos, holding approval authority for subsidiary marketing communications. They will lead, coach, and develop the marketing team, setting performance objectives, and manage relationships with external agencies and service providers to ensure quality and timely delivery within budget. Finally, the role involves managing the central marketing budget, providing guidance on subsidiary marketing budgets, and overseeing the marketing performance framework, including KPIs, reporting tools, and ROI measurement, using analytics and customer feedback for continuous improvement.

1. Lead the marketing strategy for subsidiary brands, ensuring alignment with Group business goals and translating the Group’s vision into actionable marketing plans across brands, products, and regions.
2. Act as the custodian of the brand portfolio, defining differentiated positions for each brand and ensuring consistent communication across all businesses and markets while protecting the organization's brand reputation.
3. Direct the central digital communications strategy for subsidiaries, ensuring digital content is on-brand and aligned with corporate marketing, and continuously improve digital performance through analytics and audience insight.
4. Manage the organization’s media relations for brand and product matters, including engagement with journalists, media organizations, influencers, and commercial partners for product launches, brand campaigns, and marketing events.
5. Oversee the quality, accuracy, and consistency of customer-facing marketing content across the Group, including publications, case studies, newsletters, and videos, and hold approval authority for subsidiary marketing communications.
6. Lead, coach, and develop the marketing team, setting clear performance objectives and ensuring delivery against agreed targets.
7. Manage relationships with external agencies, consultants, designers, media partners, and other service providers, ensuring quality outputs on time and within budget.
8. Manage the central marketing budget, provide guidance on subsidiary marketing budgets, and oversee the marketing performance framework, including KPIs, reporting tools, and return-on-investment measurement.

1. Bachelor's degree in Marketing, Business, or a related field is preferred.
2. 12–15+ years of marketing experience, with at least 5+ years in senior leadership roles.
3. Proven track record managing multiple brands, regions, or business units and working in a matrix organization.
4. Experience in both traditional and digital marketing environments, with a high priority on digital strategy and execution.