Marketing Assistant

Vivo Fashion Group is a rapidly expanding fashion business dedicated to strengthening its brand's online presence and driving customer engagement. The company focuses on creating compelling content and executing integrated marketing campaigns across various platforms.

The Marketing Assistant at Vivo Fashion Group will report directly to the Marketing Manager, with a primary focus on strengthening the brand's online presence, driving customer engagement, and supporting integrated marketing campaigns across various digital and traditional platforms. This role requires a combination of creativity, strategic thinking, effective project management, and operational excellence. Key responsibilities include managing daily social media activities, supporting both ATL (Above The Line) and BTL (Below The Line) marketing initiatives, creating engaging content, and analyzing performance metrics to ensure all marketing efforts align with the brand’s overarching objectives. Vivo is a fast-growing business, making this a hands-on, collaborative position that encompasses content creation, campaign execution, and community management. The ideal candidate is proactive, energetic, and highly engaged, with a passion for staying current with digital and social media trends. This role is perfect for individuals who thrive on creativity, storytelling, and audience engagement, balancing both creative output and strategic execution.

1. Manage day-to-day social media activities across platforms including Instagram, Facebook, TikTok, Threads, YouTube, and Twitter.
2. Create, schedule, and publish engaging content that aligns with the brand's voice, values, and objectives.
3. Utilize graphic design tools such as Canva, StoryMaker, Unfold, and Mojo to produce eye-catching graphics and stories.
4. Develop social media content calendars in collaboration with the content, e-commerce, and retail teams.
5. Assist in implementing short-term and long-term social media strategies that align with overall marketing goals.
6. Establish content pillars to ensure consistent brand messaging across all platforms.
7. Monitor trends, audience engagement, and competitors to identify growth opportunities.
8. Work closely with the content marketing team to brief artworks and social media collateral.
9. Increase community engagement through powerful social media campaigns and by promoting user-generated content.
10. Participate in community events and pop-ups to engage the community, collect new leads (emails and phone numbers), and create snackable social media content.
11. Support the launches of all new collections, products, and stores through social media, BTL, and ATL campaigns.
12. Support the development and distribution of targeted community newsletters and blogs.
13. Foster and grow an engaged community by encouraging discussions and interactions around brand content.
14. Organize and host virtual events, live streams, and interactive sessions to build a strong community presence.
15. Collaborate with brand ambassadors and loyal community members to amplify the brand’s voice.
16. Assist in identifying key social media influencers and partners for collaboration to drive community engagement.
17. Optimize social media posts for search engines to increase organic reach.
18. Conduct keyword research to identify trending topics and relevant hashtags.
19. Regularly analyze and report on social media metrics, providing insights for continuous improvement.
20. Stay updated on emerging trends, tools, and best practices in digital marketing.

1. Hold a Bachelor's degree in Marketing, Communications, or a related field.
2. Possess a strong understanding of various social media platforms and their respective audiences.
3. Have basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
4. Be tech-savvy with a keen interest in emerging social media trends and tools.
5. Have at least 1-2 years of experience in social media marketing or management.
6. Demonstrate strong written and verbal communication skills, with the ability to create engaging content.
7. Exhibit a creative mindset with the ability to brainstorm and execute innovative content ideas.
8. Possess analytical skills to interpret social media metrics and derive actionable insights.
9. Display a problem-solving mindset to tackle challenges and find effective solutions.
10. Have experience working in teams and collaborating with other departments to achieve common goals.
11. Show strong attention to detail for accuracy in content creation and management.
12. Possess strong project management skills, with the ability to plan, execute, and oversee social media campaigns effectively.