Sales Representative

Proto Energy provides superior support for LPG customers, covering installations, conversions, safety audits, bespoke solutions, maintenance, and ongoing support to ensure smooth operations and best value.

The Sales Representative will be responsible for conducting daily morning market plans with distributors to define execution strategies and ensuring a consistent presence at the distributor’s premises before proceeding to the market. They will visit existing and potential outlets within the assigned territory to achieve planned sales targets and foster sustained business growth. A key aspect of the role is to meet product availability targets by liaising with distributors and enhancing product accessibility by identifying and reporting gaps. The representative will also promote product affordability by ensuring adherence to Recommended Retail Price (RRP) guidelines for strategic focus brands across different channels and outlet types. They will identify, negotiate, plan, and execute activation opportunities and promotions with customers in line with the territory sales plan. Achieving required customer visit hit rates and minimum order quantities or values is crucial for driving sales volume and value. The role also involves establishing, developing, and maintaining positive business relationships with distributors and customers. The Sales Representative will supply sales management with reports on customer needs, problems, interests, competitive activities, and potential areas for sales improvement. They will receive, follow up, and resolve all customer queries and complaints in collaboration with area management to ensure maximum customer satisfaction. Preparing and submitting accurate and timely reports to the area manager for proper planning is also required. Finally, the representative will collaborate with distributors to implement, supervise, and improve adherence to market-defined minimum execution standards to drive growth. The position holder must be willing to relocate and reside within the assigned market.

1. Conduct daily morning market plans with distributors to identify execution strategies and ensure daily presence at their premises.
2. Visit existing and potential outlets in the assigned territory to achieve sales targets and ensure sustained business growth.
3. Achieve product availability targets for the assigned territory through liaison with distributors.
4. Enhance product accessibility by identifying gaps and providing feedback to distributors.
5. Promote product affordability by ensuring adherence to Recommended Retail Price (RRP) guidelines per strategic focus brand.
6. Identify, negotiate, plan, and execute activation opportunities such as promotions with customers in line with the territory sales plan.
7. Achieve required customer visit hit rates and minimum order quantities/values to drive sales in volume and value.
8. Establish, develop, and maintain positive business relationships with distributors and customers.
9. Supply sales management with reports on customer needs, problems, interests, competitive activities, and potential sales improvements.
10. Receive, follow up, and resolve all customer queries and complaints in collaboration with area management to ensure maximum customer satisfaction.
11. Prepare and submit accurate and timely reports to the area manager to facilitate proper planning.
12. Collaborate with distributors to implement, supervise, and improve adherence to minimum execution standards as defined by the market.
13. Perform any other duties as assigned by management.

1. A business-related diploma, degree, or an equivalent qualification.
2. At least 2 years of experience in a field sales role.
3. Willingness to relocate and reside within the assigned market.