Marketing Specialist

Kenya Twyford Factory, established by Sunda International Group, is a major tile manufacturing plant located near Umma University, Kajiado. With an investment of $30 million, the factory covers nearly 300,000 square meters and began production in October 2016, utilizing large-scale, modern equipment.

This role focuses on enhancing Twyford Tile's market visibility by strategically identifying and securing advertising spaces. The specialist will be responsible for negotiating favorable rates and terms for various outdoor advertising formats, as well as overseeing the coordination of branding and painting initiatives from planning through to completion. Regular site visits will be required to monitor the quality and effectiveness of advertising installations, with a continuous focus on expanding brand coverage and maintaining accurate records of all advertising activities and expenditures.

1. Scout and evaluate strategic advertising locations, including major roads, urban centers, construction zones, and retail outlets.
2. Identify opportunities for various outdoor advertising formats such as billboards, wall branding, and painted advertisements.
3. Verify ownership, advertising rights, and necessary approvals for securing advertising spaces.
4. Negotiate advertising rates, rental fees, contract terms, and payment conditions.
5. Engage with painting contractors, branding agencies, fabricators, and installers for project execution.
6. Coordinate branding and painting projects from initial planning to final completion.
7. Conduct site visits to assess the quality, visibility, and condition of advertising installations.
8. Seek opportunities to expand Twyford International’s brand visibility and market reach.
9. Maintain precise records of advertising spaces, agreements, costs, contractors, and renewal dates.
10. Prepare reports detailing advertising activities, market coverage, expenditure, and ongoing projects.

1. Hold a Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related discipline.
2. Possess 2–3 years of experience in advertising, outdoor advertising, branding, or a similar marketing role.
3. Experience in outdoor advertising, signage, branding, or coordinating painting/branding projects is an advantage.