Deputy Sales & Marketing Manager

Surge Energy Limited (Surge) is a Kenyan company established in 2017, specializing in the manufacturing and revalidation of steel LPG cylinders. Located in Kisaju, it operates a state-of-the-art, fully automated production line, serving Kenya and the wider East Africa region.

The Deputy Sales & Marketing Manager will collaborate closely with the Head of Sales & Marketing to formulate and implement effective sales strategies, manage daily sales activities, cultivate relationships with major accounts, and contribute to building a strong sales team. This is a practical leadership position, combining strategic guidance with direct operational execution in the specialized field of LPG cylinder manufacturing and revalidation.

1. Assist in developing and implementing sales strategies to achieve revenue targets.
2. Support market research and analysis to identify new business opportunities, customer needs, and industry trends.
3. Contribute to sales budgets, forecasts, and performance reporting, preparing accurate data and insights for the Head of Department.
4. Support the Head of Sales & Marketing in leading, mentoring, and developing the sales team.
5. Identify training needs and assist in organizing development programs for the sales team.
6. Build and maintain strong relationships with key customers, distributors, and partners.
7. Ensure high levels of customer satisfaction through effective account management and responsive support.
8. Address customer concerns promptly and escalate complex issues appropriately.
9. Perform any other activities or tasks assigned by the line manager to meet company goals.
10. Identify and pursue new business opportunities to expand the customer base and increase market share.
11. Maintain and grow a robust pipeline of prospective clients and projects.
12. Support negotiation of contracts and agreements with key accounts and strategic partners under the guidance of the Head of Sales & Marketing.
13. Oversee day-to-day sales operations, including order processing, pricing coordination, and contract management.
14. Collaborate closely with production and supply chain teams to ensure timely delivery and order fulfillment.
15. Monitor sales performance metrics and KPIs, recommending and implementing corrective actions as needed.
16. Monitor debtors weekly and follow up on payments.
17. Issue tenders timely with support from the head of the division.
18. Maintain records of key areas and share them with the reporting line on time.
19. Stay updated on industry trends, competitor activities, and regulatory developments affecting the LPG cylinder market.
20. Provide timely insights and information to the Head of Sales & Marketing to support strategic decision-making.
21. Conduct timely research and surveys as per department head guidance.

1. Bachelor’s degree in Marketing, Business Administration, Sales, or a related field; a Master’s degree or professional sales/marketing qualification is an advantage.
2. Minimum of 5–7 years of progressive experience in sales and marketing, with at least 2–3 years in a supervisory or managerial role.
3. Proven experience in the manufacturing sector, preferably involving LPG, industrial gases, pressure vessels, or related energy/industrial products.
4. Demonstrated track record of meeting or exceeding sales targets and growing market share.
5. Strong leadership, coaching, and team-development skills.
6. Excellent negotiation, relationship-building, and customer management abilities.
7. Analytical mindset with experience in sales forecasting, budgeting, and KPI monitoring.
8. Good understanding of market research and competitive intelligence.
9. Strong commercial awareness and ability to work cross-functionally with production and supply chain.
10. Excellent communication (written and verbal) and presentation skills.
11. Proficiency in MS Office (especially Excel) and CRM systems; experience with sales performance tools is an advantage.
12. High integrity, resilience, and results orientation.
13. Strategic thinker who is also comfortable with hands-on execution.
14. Proactive, self-motivated, and able to work with limited supervision while supporting the Head of Department.
15. Customer-focused with a collaborative approach.
16. Adaptable and able to thrive in a dynamic manufacturing environment.