Marketing and Communications Associate

Tatu City, developed by Rendeavour, is a large-scale, multi-decade new city development in Kenya, positioning itself as one of the country's largest foreign direct investors.

The Marketing & Communications Associate at Tatu City is a pivotal role responsible for developing and implementing both internal and external marketing and communications strategies. This includes managing campaigns, creating collateral, handling media relations, organizing events, and overseeing digital initiatives. The associate will also be crucial in shaping the corporate image of Rendeavour and the Tatu City brand, highlighting its status as a significant foreign direct investor in Kenya. The successful candidate will collaborate closely with a digital marketer, designer, events coordinator, researcher, and technologist (CRM) to deliver on these objectives, contributing to a transformative new city development.

1. Develop and implement strategies for communications, stakeholder engagement, media relations, and sales support campaigns.
2. Generate, analyze, and manage media and influencer leads to build brand awareness, engage stakeholders, and boost sales.
3. Ensure consistent and strong projection of the Tatu City and Rendeavour brands and messaging across all marketing channels.
4. Assist in the execution of various multi-stakeholder events for Tatu City, including public, client, media, and government gatherings.
5. Design and execute multi-channel corporate and marketing communication strategies, such as newsletters, press releases, and media coverage.
6. Conceive and implement digital communication and marketing strategies.
7. Develop and manage content, including producing video and photography related to Tatu City and its projects.
8. Analyze consumer behavior to define customer personas and create appropriate messaging strategies.
9. Actively manage all branding materials and marketing collateral.
10. Plan and execute Kenya's Corporate Social Responsibility (CSR) strategy as a member of the Rendeavour CSR Committee.
11. Handle media relations and crisis communications.
12. Manage departmental budgeting.

1. Hold a Bachelor's Degree in Marketing, Communications, or a related field from a reputable university.
2. Possess at least 10 years of experience in data-driven consumer marketing, communications, branding, or closely related roles.
3. Demonstrate detailed research, analytical, and communication skills.
4. Exhibit strong abilities in editorial work, planning, branding, design, and digital communications.
5. Have knowledge of multi-channel marketing/communication processes and the local Kenyan media landscape.
6. Possess strong writing, media relations, and influence management skills.
7. Experience in the real estate or construction industry is highly advantageous.