Bancassurance Regional Sales Manager

The Bancassurance Regional Sales Manager is responsible for driving the growth of the Bancassurance business across all sales channels within the National Bank of Kenya, particularly in the Rift Region. This involves providing strategic guidance to sales teams to achieve annual revenue targets and ensuring consistent qualitative and quantitative growth in Bancassurance performance through the bank's sales channels. The role also entails taking responsibility for business performance, delivering set targets, and providing effective leadership, motivation, marketing support, and technical assistance for insurance business in the region.

1. Lead and motivate sales teams to achieve set targets for insurance business in the region.
2. Drive Bancassurance retail sales within the designated region.
3. Leverage bank and agency marketing initiatives, collaborating with branch management to identify insurance business opportunities.
4. Ensure systematic growth in Bancassurance revenue through sales, branch, and direct sales channels.
5. Guide management to maximize staff participation in incentive plans and propose changes to sustain individual productivity.
6. Liaise with department heads and sales representatives to achieve planned and sustainable growth of Bancassurance business.
7. Guide sales, direct sales, and branch channel teams to capitalize on cross-sell opportunities.
8. Foster an effective sales culture and multi-product sales environment through strong sales and relationship management.
9. Formulate sales and marketing plans, monthly/annual sales and cost budgets, and sales presentations for the region.
10. Ensure excellent customer service and value proposition.
11. Adhere strictly to all sales and service activities outlined in operational manuals and bank policies.
12. Conduct periodic sales reviews and implement corrective actions to boost Bancassurance business.
13. Review sales team MIS regularly to monitor and manage business performance against budgeted sales and revenue.
14. Collaborate closely with the Bancassurance Business Development Manager for prompt task execution and business growth.
15. Manage and ensure business retention remains within acceptable levels.

1. University Degree in a business-related field.
2. Certificate in Insurance (e.g., COP, ACII, IIK).
3. 3-4 years of experience in Financial/Banking/Business development, with at least 2 years in an Insurance Marketing environment.
4. Postgraduate, banking, or professional sales/marketing qualifications are an advantage.
5. Strong entrepreneurial, commercial, and financial management acumen.
6. Excellent research, analytical, and problem-solving skills.
7. High integrity and willingness to challenge the status quo.
8. Strong communication, persuasion, stakeholder, and people management skills.
9. Excellent organizational and relationship management abilities.
10. Creative and innovative approach to anticipating and addressing business challenges.
11. Sound knowledge of IRA and CBK prudential guidelines and reporting.
12. Results-driven with a strong commitment to service excellence.