Head, Corporate Sales (General Business)

Liberty & Heritage Insurance is a leading insurance company affiliated with Liberty Group, a wealth management company operating in 17 African countries. They leverage their expertise to guide customers towards financial freedom, responding to evolving consumer and market needs with innovative solutions and efficient technological processes.

The Head of Corporate Sales is responsible for leading, coordinating, and growing the corporate business portfolio. This includes actively seeking and converting new business opportunities, improving customer retention rates, and fostering stronger relationships with intermediaries. The role is crucial for driving sustainable revenue growth and ensuring that good practices are followed, costs are controlled, and revenue generation is maximized.

1. Develop and implement sales, distribution, and business development strategies that align with the company’s overall business objectives, growth plans, and budgeted targets, regularly reviewing their effectiveness.
2. Drive new business acquisition, customer retention, and portfolio growth through brokers, intermediaries, and direct channels, identifying opportunities for cross-selling, repeat business, and leveraging Group synergies.
3. Lead, manage, and coach the corporate sales team by setting targets, monitoring performance, developing staff capabilities, and ensuring optimal productivity, sales achievement, and staff retention.
4. Develop, implement, and continuously improve sales processes, policies, and procedures to enhance operational efficiency, sales effectiveness, and compliance with company requirements.
5. Build and maintain strong relationships with existing and prospective clients, brokers, intermediaries, competitors, and other key stakeholders to strengthen the company’s market position and corporate image.
6. Manage and monitor the sales pipeline, business leads, and market opportunities, utilizing market research, customer insights, and business intelligence to identify growth opportunities and drive conversion of leads into sales.
7. Take ownership of the corporate business’s performance and profitability by monitoring revenue, productivity, retention, costs, and performance against approved targets and budgets.
8. Lead the annual sales budgeting and planning process, ensuring that sales initiatives, resource allocation, and business development activities support sustainable business growth.
9. Prepare and provide timely, accurate, and informative reports and business insights to Senior Management, advising on key business development issues and opportunities.

1. Bachelor’s degree in Insurance, Marketing, or another business-related discipline.
2. Diploma in Insurance (ACII or AIIK).
3. Membership of CII or IIK.
4. A minimum of 10 years of experience in the insurance industry, with at least 5 years in senior management.
5. Demonstrated strategic and commercial acumen.
6. Strong expertise in insurance and financial matters.
7. Proven skills in business analytics and decision-making.
8. Excellent leadership and people management capabilities.
9. Ability to drive innovation and adapt to digital changes.
10. Strong communication, influence, and stakeholder management skills.
11. Proficient in planning, execution, and results orientation.
12. Adaptability and leadership in managing change.
13. High level of integrity and professionalism.
14. Competence in technology and digital tools.