Business Development Manager – Bancassurance

Liberty & Heritage Insurance is a financial services company founded in 1964, operating in the banking, financial services, and insurance sectors. They are based in Nairobi, Kenya.

The Business Development Manager for Bancassurance is responsible for executing the sales strategy across Bancassurance and direct channels to meet sales objectives. This involves managing and expanding the Bancassurance business by identifying and converting new opportunities, improving customer retention, fostering stronger relationships with intermediaries, and ensuring consistent revenue growth. The role reports to the Head of Bancassurance & Affinity and is based at the Head Office.

1. Coordinate Bancassurance business opportunities and facilitate deal closures between various bank partners and Liberty.
2. Identify product requirements and collaborate with Bancassurance intermediaries to develop solutions.
3. Participate in the execution of sales strategies involving Bancassurance intermediaries and Liberty.
4. Provide accurate and competitive quotations for all product lines promptly to Bancassurance intermediaries and potential clients.
5. Conduct ongoing product training for Bancassurance intermediaries to maintain high product knowledge and professionalism, ensuring clients receive appropriate advice.
6. Collaborate with Bancassurance intermediaries on client meetings, presenting detailed illustrations of new and existing General and Life products.
7. Prepare timely, accurate, and informative reports on the performance of the Bancassurance business channel for management decision-making.
8. Perform market research and intelligence to enhance competitiveness and service delivery.
9. Manage the quality, productivity, and overall sales performance of the Bancassurance business.
10. Drive the achievement of annual, quarterly, and monthly production budgets for all Bancassurance intermediaries.
11. Manage existing clients to ensure satisfaction and positive relationships by offering solutions that meet or anticipate their future needs, thereby ensuring business retention.
12. Continuously analyze competitors and develop adaptive strategies to maintain responsiveness and a competitive edge.
13. Ensure compliance with the credit control policy for all onboarded business.
14. Develop comprehensive knowledge of company products and stay updated on market conditions and developments.
15. Attend industry events, such as association conferences, and provide feedback on market and creative trends.
16. Adhere to governance requirements including KYC, AML, and Data Protection in accordance with relevant acts.

1. Bachelor’s degree in Insurance, Marketing, or a related business discipline.
2. MBA is an advantage.
3. Professional qualification in Insurance (ACII, FLMI, or AIIK).
4. Professional membership of CII or IIK.
5. 10 years of experience in the insurance industry.
6. At least 3 years of experience in a supervisory role.