Marketing Coordinator

The Marketing Coordinator is responsible for coordinating and executing the Ramco Group's marketing plans, including B2B marketing initiatives, digital marketing activities, content creation, brand implementation, digital asset management, budget oversight, and general marketing administration. This position supports business growth by translating approved commercial priorities into practical B2B marketing, digital, and content strategies to enhance brand visibility, generate leads, improve customer engagement, and contribute to business development. The role provides marketing and digital guidance to various business units, collaborating closely with the Content Team, Customer Loyalty, Engagement & Campaigns Coordinator, Sales teams, business leaders, and external agencies to ensure all marketing activities are well-planned, commercially relevant, consistently branded, digitally coordinated, cost-effective, and aligned with approved business objectives.

1. Develop and implement B2B marketing strategies
2. Manage digital marketing efforts
3. Formulate content strategies
4. Oversee brand management
5. Execute social media marketing campaigns
6. Manage website and digital assets
7. Coordinate with agencies and vendors
8. Conduct market and competitor analysis
9. Measure marketing ROI
10. Ensure data protection and marketing compliance

1. Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field
2. Professional marketing qualification such as CIM is an advantage
3. 5–8 years of experience in B2B marketing, digital marketing, brand management, demand generation, or a related marketing role
4. Proven experience in developing and executing B2B marketing strategies and campaigns
5. Experience collaborating with Sales teams to translate commercial objectives into marketing initiatives
6. Experience managing agencies, vendors, and marketing budgets
7. Experience in a multi-business, corporate, or Group environment is an advantage