Marketing & Digital Executive

Serena Beach Resort & Spa is a prominent hospitality destination located in Mombasa, known for its brand management and marketing efforts.

The Marketing Executive will support the General Manager and Regional Marketing Director in overseeing daily marketing operations, coordinating with creative agencies, managing partnerships, and ensuring the smooth planning and execution of marketing and brand management initiatives for the Serena brand. This position specifically handles B2C and B2B marketing, communications, and branding activities for Serena Beach Resort and Spa, a leading hospitality destination in Mombasa.

1. Execute B2B and B2C marketing campaigns and promotional strategies aligned with the Group Marketing Strategy for resorts.
2. Network to gain insights from B2B partners, identify new opportunities, develop tailored B2B and B2C products, and support the sales team.
3. Coordinate with advertising and graphic designers to ensure all marketing materials meet hotel standards and brand guidelines.
4. Manage relationships with B2C clients and partners, and disseminate brand communications to various chambers of commerce or corporate societies.
5. Monitor competitor activities and industry trends to identify potential growth opportunities and partnerships.
6. Activate B2C digital and social media platforms (Instagram, Facebook) and collaborate with F&B, Rooms, and Spa departments to build content calendars for promotions.

1. Hold a Bachelor’s Degree in Marketing, Communication, Journalism, or a related field.
2. Possess a minimum of 2 years of experience as a Marketing Executive in an Advertising Agency, with experience in the Hospitality sector being an advantage.