Marketing Officer Creatives & Digital

Family Bank, originally registered as a Building Society in Kenya in 1984, transitioned into a fully-fledged bank in May 2007. The bank's conversion aimed to broaden its product and service offerings to customers.

This pivotal role at Family Bank calls for a dynamic Marketing Officer with a keen eye for compelling creatives and a strong grasp of digital strategy. You will be instrumental in shaping the bank's online presence, driving brand visibility, and engaging with our diverse customer base across various digital platforms. This is an exciting opportunity to contribute to the growth of a well-established Kenyan financial institution, leveraging innovative marketing techniques to connect with our audience.

The successful candidate will be at the forefront of developing and executing impactful digital campaigns, crafting engaging content, and optimizing our online channels to achieve strategic marketing objectives. You will play a crucial role in enhancing customer acquisition and retention efforts, ensuring Family Bank's brand message resonates effectively in the competitive Kenyan financial landscape. This position offers a chance to blend creativity with data-driven insights to deliver measurable results.

1. Develop, implement, and manage engaging digital marketing campaigns across various platforms, including social media, email, and display advertising.
2. Create high-quality, brand-consistent visual and written content for all digital channels, including graphics, videos, and articles.
3. Oversee and optimize the bank's social media presence, fostering community engagement and brand advocacy.
4. Collaborate with external agencies and internal stakeholders to ensure cohesive creative development and media execution.
5. Monitor, analyze, and report on the performance of digital marketing campaigns, providing actionable insights for continuous improvement.
6. Support the development and production of marketing collateral for both digital and traditional communication channels.
7. Stay abreast of the latest digital marketing trends, tools, and competitor activities within the financial sector.
8. Ensure all marketing activities adhere to regulatory guidelines and internal brand standards.

1. Hold a Bachelor's degree or Higher National Diploma in Marketing, Communications, Digital Media, or a related field.
2. A minimum of 2-3 years of proven experience in digital marketing and creative content development, preferably within the financial services sector or a fast-paced agency environment.
3. Demonstrated proficiency in digital marketing tools, including social media management platforms, email marketing software, and analytics tools (e.g., Google Analytics).
4. Strong creative flair with excellent graphic design skills (e.g., Adobe Creative Suite) and compelling content writing abilities.
5. Solid understanding of SEO/SEM principles and their practical application in digital campaigns.
6. Ability to work independently and collaboratively in a dynamic team environment, managing multiple projects simultaneously.
7. Excellent communication, interpersonal skills, and a keen eye for detail.