Brand Manager

Diageo is a global leader in beverages, and its marketing function focuses on leveraging cultural insights and trends to build brand equity and drive consumer engagement through innovative campaigns that resonate in culture.

The Brand Manager will be responsible for leading the Marketing Business Plan (MBP) to achieve growth, profitability, and brand equity targets for Kenya Breweries Limited. This involves influencing cross-functional teams and external partners to ensure consistent in-market execution, taking ownership of campaign performance, and making data-driven decisions for continuous optimization. The role requires delivering volume, revenue, and profitability targets, monitoring market share, competitor activity, and marketing investment.

1. Develop and manage the annual Marketing Business Plan (MBP) in line with business objectives.
2. Define brand growth targets for volume, revenue, and market share.
3. Identify key consumer segments and growth opportunities.
4. Manage and optimize Advertising & Promotion (A&P) budgets.
5. Track, analyze, and report MBP performance against Key Performance Indicators (KPIs).
6. Adjust strategies based on in-market performance and insights.
7. Define and maintain brand positioning and identity.
8. Build long-term brand equity and differentiation.
9. Lead the innovation pipeline, including new products, packaging, and variants.
10. Ensure consistency across all consumer touchpoints.
11. Develop and execute integrated marketing campaigns across ATL, BTL, and Digital channels.
12. Lead creative development with agencies.
13. Drive consumer engagement through activations and experiences.
14. Ensure excellence in execution across all channels.
15. Collaborate with Sales for trade execution, Finance for budget control and ROI tracking, and Supply Chain for product availability.
16. Work with external agencies for creative, media, and digital aspects.
17. Ensure alignment on brand priorities and execution plans with all stakeholders.

1. Bachelor’s degree in Marketing, Business, or a related field.
2. 3–7 years of experience in FMCG/consumer marketing.
3. Proven experience in brand management and campaign execution.
4. Experience managing budgets and delivering business results.
5. Strong strategic thinking and planning abilities.
6. Demonstrated financial acumen and budget management skills.
7. Excellent analytical and data interpretation skills.
8. Ability to develop consumer insights.
9. Proficiency in project and stakeholder management.
10. A creative and innovative mindset.