Social Media Officer

Ol Pejeta Conservancy is a leading conservation organization in Kenya, dedicated to protecting wildlife and supporting local communities through sustainable conservation and tourism. It promotes itself as a unique Kenyan safari experience, driving meaningful change through conservation-led travel.

The Social Media Officer will be a key member of the Communications and Marketing department, tasked with overseeing the conservancy's social media channels. This Nanyuki-based position aims to expand Ol Pejeta Conservancy's digital reach, enhance brand awareness, support advocacy efforts, and continuously optimize marketing campaigns by tracking social media performance across platforms like Facebook, Instagram, TikTok, X, LinkedIn, and YouTube. The role requires a creative, energetic, and data-driven professional to cultivate online community engagement and boost social traffic through compelling content, ultimately promoting Ol Pejeta as a premier conservation-focused tourism destination. The officer will be responsible for crafting, designing, and scheduling platform-specific written and multimedia content, while staying updated on the latest digital trends.

1. Develop and manage a comprehensive social media content calendar, planning, conceptualizing, writing, designing, and executing a consistent posting schedule to strengthen visitor and donor relationships through impactful storytelling.
2. Create diverse content, including short-form video reels, graphics, and tailored copy for each platform, to promote tourism, fundraising, and conservation impact on wildlife and local communities.
3. Position Ol Pejeta as a distinctive Kenyan safari experience, highlighting how conservation-led travel drives significant change and benefits over 55,000 people in Laikipia.
4. Provide live coverage for key Ol Pejeta events and product launches, delivering engaging updates, captivating video reels, behind-the-scenes content, and news to keep audiences informed.
5. Manage community engagement across all brand channels by monitoring inboxes, user comments, and responding to queries to foster an active online community.
6. Collaborate with the Digital Marketing Manager to develop and implement social media campaigns aimed at attracting tourism and fundraising audiences to the conservancy's various products, including tourism experiences and accommodation.
7. Identify and adapt to emerging social media changes, algorithmic shifts, viral trends, and engagement opportunities to adjust content strategies and maintain Ol Pejeta's relevance.
8. Produce monthly and quarterly social media performance reports, analyzing successes and failures, and providing data-driven recommendations for future content calendars.
9. Track key performance indicators such as engagement rate, organic/paid reach, post volume, and follower growth using tools like Sprout Social, Hootsuite, or native platform analytics.
10. Identify and partner with Kenyan social media influencers and celebrities to promote the conservancy's products, including tourism, impact stories, and integrated conservation efforts.
11. Create and publish content to support routine fundraising campaigns across social demographics to secure resources for programs protecting rhinos, lions, chimpanzees, and other endangered species.

1. Hold an undergraduate bachelor’s degree in digital marketing, journalism, business, or a related field.
2. Possess at least 3 years of experience managing social media channels for conservation, travel industry, or corporate brands.
3. Demonstrate a strong understanding of algorithmic changes, native social media mechanics, and best practices across Meta platforms, X, TikTok, and LinkedIn.
4. Exhibit excellent copywriting, proofreading, and communication skills, with a clear grasp of Ol Pejeta’s brand voice.
5. Be proficient in editing photos and videos using Adobe Creative Cloud applications and CapCut.
6. Have experience with social media management tools such as HootSuite or Sprout Social for scheduling, publishing, and managing content across multiple brand accounts.
7. Possess a genuine passion for creativity and the technical expertise required for modern social media management.
8. Show a keen eye for creative detail and craftsmanship in producing refined video reels and engaging social media content.
9. Stay current with the latest social media industry trends and viral audio/video tactics used by brands and influencers.
10. Be capable of working effectively in a fast-paced, deadline-driven environment to deliver high-quality social media content and video outputs.
11. Demonstrate strong organizational and personal management skills, with the ability to prioritize digital marketing deliverables and meet deadlines with minimal supervision while maintaining focus on delivery and follow-through.