Sales Representative General Trade

The Sales Representative for General Trade at KWAL is tasked with driving sales growth and revenue within their designated territory. This involves actively managing and servicing current retail outlets, while also identifying and developing new customer accounts. A key aspect of the role is building strong, lasting relationships with clients to ensure the effective placement and promotion of KWAL's strategic brands.

1. Achieve sales volume and revenue targets for the assigned territory.
2. Conduct regular client visits, adhering to call compliance and journey plans.
3. Identify and negotiate product listings to achieve numeric distribution targets for strategic brands across various channels.
4. Manage forward share inventory (SOVI) and ensure optimal cold and ambient space for products to prevent stockouts.
5. Ensure price adherence based on recommended retail price (RSP) guidelines for strategic brands.
6. Identify and negotiate activation opportunities, including promotions and tastings, in line with the national sales plan.
7. Ensure timely and complete delivery of orders according to service level agreements.
8. Execute promotional activities with customers as per the territory sales plan.
9. Expand sales coverage by identifying and onboarding new sales prospects.
10. Effectively manage the return on investment for all cycle activities, activations, and promotions.
11. Proactively manage cash and credit resources within the area and for customers to foster growth of KWAL brands.
12. Identify and propose solutions for new business opportunities.
13. Monitor and manage company assets like fridges, vehicles, and merchandising stock to ensure optimal use.
14. Contribute to setting and achieving strategic sales targets for the market.
15. Maintain distribution calendars and represent KWAL products as a knowledgeable brand ambassador.
16. Implement "picture of success" and channel plans, delivering results against agreed targets and budgets.
17. Share and implement new ideas to enhance sales processes and effectiveness.
18. Provide timely feedback to the Area Sales Manager on improvements, competitor activities, or urgent issues.
19. Continuously improve processes and suggest innovative products based on market feedback.
20. Analyze customer needs using route schedules to identify sales opportunities and influence orders.
21. Maintain an accurate and active customer database using the Sales Force Automation Tool.
22. Optimize customer account management, including status, credit, and resources.
23. Serve as a brand ambassador for KWAL's product portfolio, demonstrating in-depth knowledge and passion.
24. Resolve customer queries efficiently, considering quality control and stock levels.

1. Bachelor's degree in Commerce, Marketing, Business Administration, or a related field.
2. Professional qualification in Marketing (e.g., CSMP, CIM) is an advantage.
3. Must possess a clean and valid driving license.
4. At least 3 years of sales experience within the Fast-Moving Consumer Goods (FMCG) sector.
5. Demonstrated passion for sales and an energetic approach.
6. Proven ability to build strong customer relationships and generate leads.
7. Results-oriented mindset with a track record of achieving sales targets.
8. Strong organizational and resource management skills.
9. Proficiency in data analysis for informed decision-making.
10. Excellent negotiation skills for client agreements and contracts.
11. Customer-centric approach with a focus on understanding and meeting needs.
12. High level of self-awareness and empathy.
13. Strong logical reasoning and critical thinking abilities.
14. Capacity for innovative thinking to improve products and processes.
15. Proactive in seeking new opportunities for service enhancement.
16. Ability to make timely, strategic decisions.
17. Commitment to completing tasks efficiently and on time.
18. Effective communication skills across diverse audiences.