Midtail Associate

Jumia is a leading pan-African e-commerce platform dedicated to improving daily life in Africa through innovative, convenient, and affordable online services. It operates a marketplace supported by Jumia Logistics and Jumia Pay, helping businesses grow and reach customers.

The Midtail Associate at Jumia is responsible for guiding newly acquired sellers through their initial 30 days to achieve their first sales, managing the "Midtail" seller segment, and leading a team of Incubation Associates and Midtail account managers. The role involves setting key performance indicators for seller activation and retention, promoting the adoption of Jumia's growth tools like Sponsored Products and Jumia Express among smaller vendors, and monitoring "New Seller Success Rate" and "Churn Rate" using PowerBI and internal dashboards to identify and resolve bottlenecks in the seller journey. Additionally, the associate will work on enhancing the platform's self-service capabilities to minimize manual intervention for Midtail sellers.

1. Leading the "Incubation" phase for new sellers to ensure they achieve their first sales within 30 days.
2. Overseeing the "Midtail" segment of sellers.
3. Managing a team of Incubation Associates and Midtail account managers, setting KPIs for seller activation and retention.
4. Driving the adoption of Jumia growth tools (Sponsored Products, Jumia Express) among smaller vendors to boost visibility.
5. Tracking "New Seller Success Rate" and "Churn Rate" using PowerBI and internal dashboards to identify bottlenecks.
6. Improving the self-service capabilities of the platform to reduce manual intervention for Midtail sellers.

1. 3 years of experience.
2. Bachelor's Degree.