Cluster Marketing Manager

Boma Hotels is a hospitality group offering accommodation and event services.

The Cluster Marketing Manager will be responsible for overseeing and implementing comprehensive marketing strategies across various hotels within the group. This includes leading and mentoring marketing teams, conducting thorough market analysis to identify opportunities and challenges, and managing campaigns to ensure brand consistency and drive revenue, particularly for Food & Beverage outlets and events. The role requires a deep understanding of local market dynamics, effective budget management, cross-functional collaboration with other departments, and consistent reporting on marketing performance to senior management.

1. Develop and implement marketing strategies tailored to individual hotel needs.
2. Lead and mentor marketing teams, providing guidance to achieve goals.
3. Monitor market trends, competitor activities, and customer behavior to identify opportunities and challenges.
4. Oversee the development and execution of marketing and communication campaigns, ensuring effectiveness and alignment with strategy.
5. Ensure consistent brand messaging and representation within the region.
6. Manage marketing budgets for hotels, ensuring effective resource allocation.
7. Work closely with sales, brand management, revenue, and operations teams for alignment and collaboration.
8. Drive innovative campaigns for Food & Beverage outlets and events to boost revenue.
9. Apply a deep understanding of local market dynamics and consumer trends.
10. Track and analyze marketing campaign performance, adjusting as needed, and provide regular reports to senior management.

1. Possess 3-5 years of experience in hotel marketing or similar multi-property hospitality roles.
2. Demonstrate expertise in branding, graphic design, social media management, public relations, and media relations.
3. Exhibit strong reporting and presentation skills, with the ability to translate data into actionable insights.
4. Hold a Bachelor's Degree.
5. Fluency in English is required; additional languages like Swahili and French are advantageous.