Business Development Manager-Broker Channel

Liberty Life Assurance Kenya is a life insurance provider that has been serving Kenyans for over 50 years. Its mission is to empower individuals by making financial freedom achievable through innovative and relevant solutions.

The Business Development Manager will be responsible for implementing the sales strategy within the corporate market segment, ensuring the department's objectives are met by leveraging broker channels. This position reports directly to the Head of Corporate Business and is based in Nairobi.

1. Contribute to the development and execution of the sales strategy, aligning with the overall business growth objectives.
2. Identify new business opportunities with brokers, negotiate terms, and close deals in line with the company's quality business standards to expand market share.
3. Cultivate and maintain relationships with existing corporate clients to identify cross-selling opportunities, areas for growth, and new business acquisition.
4. Achieve sales targets by fostering strong partnerships within the broker channel.
5. Recruit and manage broker partners to uncover new business prospects, cross-sell, and upsell existing services.
6. Prepare and deliver accurate and competitive quotations for all product lines promptly to brokers and potential clients.
7. Provide ongoing product training to brokers to ensure high levels of product knowledge and professionalism, enabling appropriate client advice and preventing misrepresentation.
8. Oversee a portfolio of key corporate clients to boost revenue generation.
9. Gather market intelligence on major portfolio accounts, conduct competitor analysis, and monitor industry trends.
10. Establish strong working relationships with internal teams, marketing staff, and other managers to enhance sales opportunities and maximize organizational revenue.

1. Bachelor’s Degree in Insurance, Marketing, or a related business field.
2. Diploma in Insurance (ACII or AIIK certification).
3. Membership with the Chartered Insurance Institute (CII) or Insurance Institute of Kenya (IIK).
4. A minimum of 10 years of experience in the insurance industry, with at least 3 years in a supervisory capacity.
5. Strong sales and marketing capabilities.
6. Proficiency in managing and executing strategic initiatives.
7. Deep understanding of insurance operations and core concepts.
8. Knowledge of insurance regulatory frameworks.
9. Familiarity with underwriting processes, procedures, and principles.
10. Comprehensive knowledge of insurance products.
11. Excellent stakeholder management abilities.
12. Skill in formulating strategies and concepts.
13. Entrepreneurial mindset and commercial acumen.
14. Strong planning and organizational skills.
15. Ability to build relationships and network effectively.
16. Capability to collaborate effectively with others.
17. Adaptability and responsiveness to change.
18. Decisiveness and initiative-taking.
19. Persuasive and influential communication skills.
20. Competence in presenting and communicating information clearly.